Grupo Bimbo, a global leader in the baking industry, faced the challenge of updating its online presence to reflect its vast portfolio of brands and products while providing an intuitive and engaging user experience. The goal was to create a modern and functional website that showcased the group’s different brands, offered a job search section, and allowed efficient content management through an easy-to-use administration system.


Our team of design and development experts worked closely with Grupo Bimbo to carry out a complete overhaul of their website. We implemented the following key solutions:

  1. Website Redesign and Development: We created a new visually appealing and easy-to-navigate interface, using the latest web design trends to enhance the user experience.
  2. New and Functional Sections: We introduced new and dynamic sections that highlighted the different brands of the group, offering detailed information about products, news, and relevant events.
  3. Integrated Job Search: We implemented a dedicated job search section, allowing visitors to efficiently explore employment opportunities within Grupo Bimbo.
  4. Content Management System: We developed a custom content management system that allows the Grupo Bimbo team to easily edit and update website content without the need for technical knowledge.
  5. Brand Pillar-Based Strategy: We ensured that every aspect of the website’s design and functionality reflected the values and identity of the Bimbo brand, maintaining consistency with its corporate image.
  6. Custom Recipe Section: We created a dedicated section for recipes made with Bimbo products, organized according to different times of the day (breakfast, lunch, snacks, dinner), offering culinary inspiration to visitors.
  7. Independent Sections for Each Brand: We designed separate sections for each of the Grupo Bimbo brands, providing users with specific information about their favorite products.

The Outcome

The digital renovation of Bimbo has been a resounding success. The new website has received praise from both users and internal stakeholders, offering an online experience worthy of the Bimbo brand’s reputation for excellence. With a modern design, enhanced functionalities, and relevant content, Grupo Bimbo is poised to continue its leadership in the baking industry in the digital world.

Download on AndroidDownload on iOS
The path to create a digital product starts with your call
Get in touch with us and take the leap
Contact us